My favorite ad campaign is Apple's Apple and Itunes campaign. Visually, they stick with the simple aesthetic that drives all of their marketing campaigns. They keep a simple aesthetic, but the effects are actually very complex. The color and contrast [lights and darks] are always well balanced. Every little detail is accounted for, and controlled with precision.
They started with a one color background with a dancer silhoetted. The iPod, in the videos, as well as the headphones and headphone cables were silhoetted as white [good branding].
They started with a one color background with a dancer silhoetted. The iPod, in the videos, as well as the headphones and headphone cables were silhoetted as white [good branding].
Later, they took things to the next level with gradients, shapes, patterns, and textures [that move to the beat of the music and that are coordinated with the dancers' movements]. The animation eases in and out, and it all looks very controlled. These are, by far, my favorite commercials in this campaign.
Shut Up and Let Me Go
Mi Swing Es Tropical
They even decided to pair up with artists, featuring their songs. They didn't focus on the ipod, as much, in these videos.
Work That
They even decided to pair up with artists, featuring their songs. They didn't focus on the ipod, as much, in these videos.
Work That
Viva La Vida
This ad campaign, for their products, has made a universal connotation of music to their brand. To the group of creatives responsible for these videos - if they are one group - my hat is off to you.
This ad campaign, for their products, has made a universal connotation of music to their brand. To the group of creatives responsible for these videos - if they are one group - my hat is off to you.
Apple is a leader in cutting edge technology and computer programming, It doesn't ever surprise me how sharp and crisp their ads are. From the silhouettes that used to rock the iPod nano to the sleek Macbook Air commercials, Apple never disappoints with a visually pleasing print or television ad. For first hand example on how effective their ads are... just look around in the campus, everyone has an ipod in their hand.
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