Type in Motion 6

This is one of the sickest [most disgusting] animations. The thing is, it's just so fresh. I'd like to focus on the beginning and the end.

Starting with the text..

Tight kerning mixed with a good use of Bevel and Emboss creates the nice and simple black gray and white tone. When "tginho" first animates in, it doesn't just flip in place. It actually moves toward the camera at the beginning and eases into it's final position. Normally, people start out doing this, having the text totally flat (invisible). This animator actually had it tilted upside down a little bit, to start out with. This, in combination with animating towards the camera in 3d space, creates a great overall effect.

"Viuze" then animates in, and I love the animation used. Each letter has an anchor point at the bottom center of the letter-form. When it animates in, each letter individually scales up and then eases back down to its final size. Normally, the word as a whole would scale up and back down. The animator (maybe) took the time to create individual objects out of each letter, and animated them individually, independent of each other. The overlap of the letters looks great when they scale up, because the kerning stays the same. It's a very interesting and awesome way to work with text. [Side note: the animator then flips each letter-form independently.. so sexy.]

the Sound..

The sound is great. One thing that I notice about the animation style that I like is that it's a little late. The movement of the visuals seems really relaxed (to match the sound). Had they matched the animation perfectly to the sound, it wouldn't have the chill vibe.

Shapes and Color..

I love the accent colors used in this video. The gradient from orange to pink is awesome. The shapes move around and create positive and negative space, while adding the little accent of animation to music and color. The end (00:51 to the end) is probably my favorite part. The last three beats (with the little line that looks like a cursor) are so well done. The line goes from underlining one word to being the transitional visual to the next word. It then looks like it's interacting with the text to the right of it to the beat, and then creates the middle bar by expanding. This allows the animator to use the background grey as the text for his name. So so well done..