Type in Motion 8

My man Conan O'Brien...

A unique thing about this video is that none of the text is being independently animated. It is all set where it is going to be, and the only thing being animated is the camera. The camera work and animation is actually good, and this is a major beef that I have with most kinetic typography (most kinetic type that I've found isn't actually that good - I thought it would be easy to find a lot for this blog, but it's hard to find well done projects).

I like the fact that this is in a 3d program. The light and diffused shadows make the text really give the illusion of three dimensions. Also, doing this in a 3d program allows the viewer to see different angles of the sides (extruded parts) of the text, which helps with the illusion of three dimensions in a two dimensional medium.

The designer uses boxes for separation, and within each box is a new phrase. I love that each phrase is extremely unique, and looks well kerned and tracked. Every section looks well thought out, and most sections seem like they could be a logo. (Some of them are.) The point is that this person didn't just stick to text, and that is what makes good kinetic type. Being creative with letterforms, geometric shapes, and everything else that goes into logo and type design adds so much. You can tell that the person who designed this put a lot more effort than just animating text onto a screen and timing it with the audio.