Type in Motion 3

One thing that I really like to see in still typography design is creating a scene and or things, creatively, out of only type. It is something that takes time and a lot of detail work. I was surprised to find a well done animation using this visual technique. As much work as it takes to create a still frame of typography like this, adding motion adds a new level of complexity.

There are three elements of animation going on in this video: animation of the camera, animation of elements (groups and separate within and outside of the groups), and masking (creating a drawn on affect).

I love that each element used is a letterform of some sort. The beginning really caught my eye, where the commas are falling as rain. One of the most brilliant parts of this entire video is when the commas hit a surface, bounce up into an exclamation point, and a ripple is made out of parenthesis.

Even without lines defining a ground, this video demonstrates some really intuitive techniques for showing space and perspective, including linear and areal perspective minus elements that we're used to seeing as signs of perspectives (defining lines).

The sprouting growth of the "Y" trees was also something that I liked. Some of this video, however, I didn't like. Some of the camera movement wasn't very well done, and a lot of the letterforms looked very bitmap/non-vector. Also, it doesn't look like the project was rendered at a very high quality. This, however, was a fun project to observe, and the person responsible did a great job.