Type in Motion 4

I was actually surprised to find such a cool video that I haven't seen before! My personal taste conflicts with a lot of the video, but it is such a well done video that I will talk about it positively.

This video , as I talked about in another video, did a great job of staying true to, for what I can see, sticking with only text in this video. Everything that was made was created out of text. From the building to the streets to the street lights to the cars and people, everything is expressed by showing text. The very cool and interesting thing about this video is that they didn't just stick to forming figures out of text. They actually had legible words creating the objects, labeling what the objects were, such as "pregnant woman" with words describing what she is wearing.

To complement the typography, the creators used the music and sound bites to help describe the different things happening. I loved the car crash. Using color and variation of type size, they created something that really represents a cop car, without being in the shape of an actual car, at all. I think that the reason that I enjoy this so much is really because they chose not to create visual representations of the physical world with type. They did something different, and they were very successful.

The camera movement and lighting was great. It added so much to this video. The creators really did a great job creating a 3D world out of all text, lighting, and movement. They were really able to convey a story in a unique way.