Type in Motion 5

The very unique thing about this video, especially when compared to kinetic typography, is that the artist didn't just use different fonts, styles, and color for different parts of the video; the artist created different brands for each section of the video.

The mix of color, graphics, lighting, and font selection creates a different look and feel about every three to eight seconds. This is a very noteworthy accomplishment to have done something based around text with such variation at such a fast rate. The type isn't just thrown around, either. It is carefully thought out, kerned, tracked, and leaded with a purpose, and it really shows in the end result.

The video does a great job of referencing things by the use of recognizable fonts. [1:04 Sega Genesis reference] [1:55 Fox reference] It's fun to look at how much a font can remind us of a brand is by its typeface. This shows how important and valuable a good typeface is to represent a brand and stick out in the minds of people that see it.

The retro feel of this video is great. The designer created classic old school effects. These effects look old and primitive, but they are actually very complex graphics and effects. The transitions between type/branding is great, the best of which is at 2:33. This transition from DVNO to the keys on a piano is awesome.